We are creating a marketplace for Physician Advertising by bringing together digital healthcare publishers like online medical journals, physician networking sites, telehealth portals etc for the first time, so that pharmaceutical brands can access all of them on a single platform and do advanced precision targeting, programmatic media buying, measure & optimize their campaigns in real time.
Inventory is auctioned to brands at competitively higher prices to reach the high-demand verified HCP’s, through programmatic media.
Increase in advertising inventory utilization with a better focus on physician engagement and business returns for brands.
The physician usage and behavior data captured on the platform can be monetized by providing insights to advertisers, all of it in a secure and privacy-safe environment.