About
the Program

The program is meant for candidates looking to start a career in digital marketing or enrich their expertise in digital marketing. The program provides training with work experience on live projects.

The candidates will get a chance to work with GenY Medium clients which encompasses a range of national brands and funded startups such as Apollo Group brands, Heritage Foods, Manipal Cigna Health Insurance, Welspun Flooring and many more.

Post the completion of the program, the candidates will receive a certificate of completion of Digital Marketing Training and may be offered full time roles with the company. They might also receive recommendations to join brands working with GenY Medium as per availability.

Program Structure

Duration – 3 months

Eligibility Criteria
  • Graduate in any discipline with a willingness to begin a career in digital marketing.
  • Corporate Marketing Professionals looking for improving their skills in digital marketing
Entry Process
  • Registration – Apply with your CV
  • Pass the assessment test
Assessment Test

Following aspects will be evaluated during the assessment:

  • General Aptitude
  • Ability to use Microsoft Excel
  • Verbal and written Communication
Certification

To be provided after successful completion of the program.

Fees

₹ 60,000/- for the entire course

Scholarships

Based on the assessment test, candidates with less than 2 years of experience will be offered up to 75% scholarship.

The scholarship doesn’t apply for Corporate sponsored professionals

Curriculum

The curriculum is designed keeping the in-service requirements for a candidate to manage digital marketing for brands. The training is imparted by senior digital marketing professionals from GenY Medium who have the experience of guiding digital strategy for some of the largest enterprises in the country.
The program will consist of 2 parts:

Digital Marketing Training

Structured Training Sessions covering aspects related to Social Media, Digital Advertising and Search Engine Optimization over the 3 months.

Practice Sessions for Live Projects

You will get the opportunity to work on live projects under the guidance of experienced digital marketing professionals. This module will be optional for corporate professionals, they can continue to work with their parent companies and implement the knowledge imparted during the training sessions.

Digital Advertising

Topics
Description
Google Search Ads
Facebook Ads
LinkedIn Ads
Google Display Network Ads
Ad Formats, Targeting & Media Planning
Technical Know how - Digital Advertising
Use of conversion pixels Google Tag Manager, CRM Integration, etc
Landing Pages
Landing Page Best Practices, Testing
Digital Advertising Data Analytics
Key Metrics, Trend Analysis Root Cause Analysis & Resolution
Integrated Media Planning
Creating digital advertising plans covering all channels with business goals in mind

Digital Advertising

Topics
Description
Google Search Ads
Facebook Ads
LinkedIn Ads
Google Display Network Ads
Ad Formats, Targeting & Media Planning
Technical Know how - Digital Advertising
Use of conversion pixels Google Tag Manager, CRM Integration, etc
Landing Pages
Landing Page Best Practices, Testing
Digital Advertising Data Analytics
Key Metrics, Trend Analysis Root Cause Analysis & Resolution
Integrated Media Planning
Creating digital advertising plans covering all channels with business goals in mind

Digital Advertising

Topics
Description
Google Search Ads
Facebook Ads
LinkedIn Ads
Google Display Network Ads
Ad Formats, Targeting & Media Planning
Technical Know how - Digital Advertising
Use of conversion pixels Google Tag Manager, CRM Integration, etc
Landing Pages
Landing Page Best Practices, Testing
Digital Advertising Data Analytics
Key Metrics, Trend Analysis Root Cause Analysis & Resolution
Integrated Media Planning
Creating digital advertising plans covering all channels with business goals in mind

About the trainers

Expectations
during the Program

  • 80% Attendance for the training is mandatory – No certificate in case attendance criteria is not met.
  • 1 Leave during the month is allowed
  • Time: 9:30 to 6:30
  • Candidates need to follow all general HR Policies