1. How novel (newness) do think is your offering (product or service) in the market? It is a scale where 1 refers to 'Similar products exist in the market' and 10 refers to 'Unique offering'
2. Tell us about the features of your offer (product or service) as regards to what consumers expect in the category. It is a scale where 1 refers to 'Expected features' and 10 refers to 'New surprises'
3. How technical do you think the offer is for the consumer to understand? It is a scale 1 to 10 where 1 refers to 'Easy to understand' and 10 refers to 'Needs explaining'
4. Please share about what you feel is the use frequency of the offering. It is a scale of 1 to 10 where 1 refers to 'Low usage' and 10 refers to 'Regular usage'
5. What do you think is the value proposition of the offering as opposed to the category as perceived by the consumer? It is a scale of 1 to 10 where 1 refers to 'Low value' and 10 refers to 'High value'
6. When the offering was first introduced in the market what do you think was the response was in the market from the consumers? It is a scale of 1 to 10 where 1 refers to 'Modest demand' and 10 refers to 'Very high demand'
7. What do you think was the repeat response on the offering was from the consumer after the first trial? It is a scale of 1 to 10 where 1 refers to 'Modest demand' and 10 refers to 'Very high demand'
8. When the offering was first introduced in the market what were the initial feedback on the offering from the consumer? It is a scale of 1 to 10 where 1 refers to 'Not so good' and 10 refers to 'Excellent response'
9. What is the current feedbackback on the offering from the consumer? It is a scale of 1 to 10 where 1 refers to 'Not so good' and 10 refers to 'Excellent response'
10. How novel (newness) do think is your offering (product or service) in the market? It is a scale where 1 refers to 'Similar products exist in the market' and 10 refers to 'Unique offering'
11. Tell us about the features of your offer (product or service) as regards to what consumers expect in the category. It is a scale where 1 refers to 'Expected features' and 10 refers to 'New surprises'
12. How technical do you think the offer is for the consumer to understand? It is a scale 1 to 10 where 1 refers to 'Easy to understand' and 10 refers to 'Needs explaining'
13. Please share about what you feel is the use frequency of the offering. It is a scale of 1 to 10 where 1 refers to 'Low usage' and 10 refers to 'Regular usage'
14. What do you think is the value proposition of the offering as opposed to the category as perceived by the consumer? It is a scale of 1 to 10 where 1 refers to 'Low value' and 10 refers to 'High value'
15. How sensitive is the category to promotions? It is a scale of 1 to 10 where 1 refers to 'Very sensitive' and 10 refers to 'Not sensitive'
16. How do you feel about the future of this category? It is a scale of 1 to 10 where 1 refers to 'Anxious' and 10 refers to 'Very confident'
17. How would you rate your category expertise in the segment? It is a scale of 1 to 10 where 1 refers to 'Novice' and 10 refers to 'Expert'
18. How would you rate your business expertise? It is a scale of 1 to 10 where 1 refers to 'Amateur' and 10 refers to 'Experienced'
19. Do you have any background in doing business? It is a scale of 1 to 10 where 1 refers to 'First generation' and 10 refers to 'Business family'
20. How do you perceive the future demand in the category? It is a scale of 1 to 10 where 1 refers to 'Low' and 10 refers to 'High'
21. What is your perception of utility of the category from the eyes of the consumer currently? It is a scale of 1 to 10 where 1 refers to 'Good to have' and 10 refers to 'Necessity'
22. How is the investor interest in the category? It is a scale of 1 to 10 where 1 refers to 'Negative' and 10 refers to 'Excellent'
23. How do you perceive the business outlook of the category? It is a scale of 1 to 10 where 1 refers to 'Conservative' and 10 refers to 'Positive'
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